12  November 2015  |   Posted by Lisa Sasevich

Fave-Hiring-QuestionsAs you gear up for the new year, you may be looking to expand and bring on new members to your team.

Of course, when you do so, you’re going to have to ask certain questions in order to discover which applicant is the best fit.

It can be challenging to get the information you require, so to help you do so, try adding my two favorite hiring questions to your mix:

1. How much compensation do you need? How much would make you happy?

Some companies wait to talk about compensation until the end of the hiring process, but I think it’s really important to find out early in the interview, before you waste too much time, how much the applicant needs. You see, there’s the level of compensation that a person needs for basic survival, and then there’s the figure that would make the applicant happy. For instance, a person might need $60,000 a year to meet her obligations and she couldn’t consider a position that paid her less than that. But she’d be happy if she were making $85,000.

Now, of course, you want everybody in your company to be happy, but you don’t even want to explore how to get there if you’re not even in the ballpark of their need. Imagine going through a long process and then finding out that the applicant needs $250,000 year, and you’re not even making that. At that point, all you can say is, “Wow, you know what, I can’t even get on the map with what you need, so we’re probably not a fit.” It’s far better to discover that early in the process.

If their need is something that you can meet, then you can negotiate. At our company, we like to have people making their need, and then we have creative ways to get them to their happy place.

2. What are your top three priorities in life?

This is a great question for opening up talking points around some of the more personal topics that you generally wouldn’t ask (or can’t ask) about in an interview, but that can really help you both determine if the position is a good fit.

For instance, if your applicant shares that one of her top three priorities is gaming and she travels to tournaments every weekend, that brings up the topic that your events happen twice a month on weekends.

Or if your applicant says his top priority is a family obligation that happens every weekend, without being discriminatory, you’re able to bring up the point that your events occur on weekends. This gives your applicant the opportunity to see for himself that the position is not a good fit.

9  November 2015  |   Posted by Lisa Sasevich

Contributed by Eben Pagan

Over the past 15 years, I’ve built more than a dozen online businesses, all of which used digital products (ebooks, DVDs, MP3s, online Membership Sites, etc.) to deliver my teaching.

In the process of building these products, I’ve discovered a set of critical elements that must be done right in order to succeed.

If you get all of these elements right (in the right order), you have success. If you get even ONE of them wrong, it can cause you to fail.

I call this the

“Critical Path Of Success.”
Imagine a car.

Now imagine all the things that must work in order for the car to work.

First, the battery must work. Then, the engine must work. Then the transmission. The wheels and tires. The electrical system. The gas pedal and so on…

If ANY of these elements doesn’t work, the entire car doesn’t work.

And just like a car, if any of the key elements in your Critical Path doesn’t work, your entire business doesn’t work!

Now when it comes to building a successful digital products business, the first Critical Path element is finding the right niche.

If you target the wrong niche, it’s just like having a dead battery in your car.

The best motor and the nicest wheels can’t take you anywhere if the battery doesn’t start the car.

Likewise, the nicest website with the hottest marketing in the world won’t work if your niche doesn’t work.

If you get the niche right, however, everything else you do in your business will be easier and more effective.

If you get the niche wrong, everything else may be hard…or even impossible.

Luckily, I’ve developed a proven method for identifying niches that are virtually guaranteed to be successful.

I call it…

“The Niche Test”

The Niche Test is a set of 3 questions that you can use to test the potential of any niche or product idea you have before you invest time and money into it.

If you get three “Yes’s,” you’ve got a niche or a product with a high potential of success.

If you don’t get three “Yes’s,” you’ll want to keep searching until you do.

Here are the 3 questions:

  1. Are your customers experiencing pain, urgency or irrational passion?
    In other words are they triggered emotionally? If they are not experiencing emotional pain or strong passion then it’s probably not a good idea for a product or niche because your potential customers are not motivated enough to consider making a change.

  3. Is your customer proactively looking for solutions?
    Is your customer actually getting off their butts and looking for a solution? Are they motivated enough to take action? If they are not proactively looking for solutions, then you would have to talk them into wanting your product, which is usually an uphill battle.

  5. Does your customer have few or no perceived options?
    The more options your customer has, the more competitive it’ll be for you. You want the problem you solve to be specific enough that when your customer finds your solution they say, “Wow! I really haven’t seen anything quite like this.”

That’s when you can charge higher prices and literally dominate the market.

If you enjoyed this article and would like more advanced training like it, I’m releasing a brand-new training program called the “Digital Product Blueprint.”

This is a complete program that teaches you everything you need to know to create highly profitable digital products online.

Click Here To Learn More

Eben Pagan launched his first online business from his bedroom in 2001. Beginning with an ebook of dating advice, his company grew to more than 10 brands, selling more than $100 million worth of trainings and information products, with over 70 employees, all 100% virtual (no office). Today, through his online training courses, he teaches entrepreneurs around the world to grow their businesses and advises high growth start-ups, including Ontraport, Splash, Inflection and Ongig.

29  October 2015  |   Posted by Lisa Sasevich

Are you “thinking about” taking some additional training or going to a particular event?

decisionYou know it would be valuable, which is why you haven’t said no, but you haven’t said yes, yet, either.

That’s an example of an “open loop.”

An open loop is anything where you don’t have a date, you don’t have a decision, or you don’t have a plan for how some kind of decision or choice is going to get tied down.

The problem is that nothing can happen until you make a decision yes or no. Until you close that loop, you can’t move forward, and you can’t move on either.

Open loops are huge drains on your energy.

Our brains are wired to get things done and they love completion, so when something is hanging out there as a possibility, it’s going to keep recurring in our minds until we resolve it.

That’s why in our business we came up with a simple tool to close our open loops in team meetings, and it can help you close yours too.

During a meeting we put an idea on the table, we talk about it, we create the vision for it, but then before the end of every meeting or call, we make sure to ask, “Okay, great, and who’s doing what by when?” Then we secure commitments to everything we are truly ready to advance.

That doesn’t mean the project is done, but, in our minds, we’ve got a person and a date, so we know who’s accountable for it and when to come back to it.

Just make sure to allow enough time to get all the accountability squared away. You want to leave 10 to 15 minutes at the end of an hour-long meeting to close all of your loops or consciously let them go.

22  October 2015  |   Posted by Lisa Sasevich

So many times, people will say to me, “Oh, my God. I did a strategy session. I just made a sale.”

I’ll say, “Great. Is it a pay in full or a payment plan?”

“Well, I don’t know,” they’ll say. “They’re going to call me back once they get their tax refund.”

That’s when I have to say, “That’s not a sale. That’s a great conversation, a very inspiring conversation, but it’s not a sale.”

It is not a sale until payment is rendered.

It doesn’t matter how much they love you and that they’re going to come and work with you when their house sells or when they get their Christmas bonus. Or they may say yes, and they’re going to check with their husband.

Those are not sales.

It is not a sale until—and unless—payment is rendered.

17  October 2015  |   Posted by Erin Tillotson

It’s Michele PW, Lisa’s personal copywriter and also your roving reporter at Lisa Sasevich’s “Speak-to-Sell LIVE” Event…East Coast style!

We’re getting ready to wrap up our first ever Speak-to-Sell on the East Coast, and the energy here has been absolutely incredible. It’s been so amazing watching the transformations taking place in the room — in fact, it’s incredible the shifts that can take place in 3 short days.

I grabbed Lisa to have her shoot one final Backstage Pass for you that’s really, well, backstage. You’ll have to check it out. And she also shares her very best exercise she does before she launches a product or program or gets on stage.

What Are Your Thoughts? And don’t forget to comment — go ahead and post below.

Michele PW