13 October 2016 |   Posted by Lisa Sasevich

When attendees walk through the doors of your live event for the first time it’s an instant rush and a warm welcome to your brand and business. You’ve probably heard me talk about 2D and 3D communities, where live events or workshops take the tribe you’ve built to a whole new level. When you all get together in one room, share some hugs, deepen content and create great experiences you’re building long lasting relationships and unforgettable experiences.

Building your own 3D community through education based workshops is one of the most powerful strategies I use for growth – especially in this economy! Live events are a driving force in my business and I am blessed to say our events have sold out since 2009.

In a recent chat with Callan Rush she shared the latest research indicates that women are either making or directly influencing over 80% of consumer purchasing decisions right now. And female consumers love to gather in groups at workshops and seminars!

You can see the success of this model by just taking a look back at successful,‘women centred’ companies who use the workshops model as a business building tool, Mary Kay, Weight Watchers and our very own eWomen Network have successfully gathered women for the purpose of education, inspiration, and commerce for many years.

I get it, you are reading along and wondering – Lisa, but how? How do I get an audience to my workshop? Afterall, the most challenging aspect of using workshops as a business building tool is creating demand and “magnetizing your audience”!

There are only a couple of top people in the space who have similar event prowess as I do, and Callan Rush is in that group of event game changers. I personally collaborate with her and her co-founder, Justin Livingston, behind the scenes. Together they teach 7 ways to fill your live events:

  1. Speaking Engagements
  2. Live Self-Hosted Introductory Workshops
  3. Webinars
  4. Teleclasses
  5. Video Series
  6. Livecasts
  7. Strategy Sessions

By filling your live event I mean getting people to raise their hand, say yes to themselves and show up for your amazing workshop! Today let’s focus on 2 of these that I love to use on a regular basis to consistently attract a room full of people to a business and life changing event.


Speaking Engagements
When you’re speak in front of an audience, the people who are there, whether 20 or 200 or more, are more often than not your target audience. Even if you’re not making an offer for a product or service you can offer a free gift like a ticket to your event. That’s why capturing ,their first name and their email address to stay in touch is key.

You can send them your ezine, follow up and continue to keep them posted as you develop your events and send them reminders. Remember, it’s important to continue to provide them with value and stay top of their mind.

Webinars and Teleseminars
Similar to live stages, webinars and teleseminars can be done from anywhere and at a time convenient to you. Gather a group of high qualified prospects on the line or on the web for 60 to 90 minutes and teach a hot topic that guilds everyone right to your live event offer at the end of the call.
Offering education based workshops is one of the most powerful business building strategies. Click To Tweet

event-filling-blueprint_book_medIf you want all the details of the best strategies to fill your own event, I highly recommend checking out Callan’s new Event Filling Blueprint. You’ll discover 5 fast, free and low cost ways that they use to fill their events and seminars. (These are multi-million-dollar event-filling strategies!) It even includes a timeline so you’ll know how soon before the event to do each step.

10 October 2016 |   Posted by Lisa Sasevich
Podcast Cover - Episode 40

These 3 lessons learned from Lisa’s 7 years of doing business successfully online are simple but powerful. They are not theory. They are not feel-good. These are practical things Lisa has picked up along the way to building an Inc. 500 business. Today you will hear what it means that you need to “Eat Your Own Cooking,” why it’s so important to bring others onto your team, and why your irresistible offer is the greatest value you can give to your audience. Do yourself the favor of hearing what Lisa has learned. If you apply what she shares in this episode you could begin to experience the breakthrough you’ve been needing.

... Read More »

30 September 2016 |   Posted by Lisa Sasevich

The magic in my business really happens for me when I get out from behind my computer, suit up, and show up to connect with people live. This is true whether I’m speaking on the stage or sitting in the audience at someone else’s event, drinking it all in.

In fact, attending a live event can energize you and your business in a ton of different ways. With other attendees you can co-promote, find joint venture partners, and mastermind. You can take them on as clients, get booked to speak through them, give and get referrals. Not to mention the infusion of new energy and ideas that the content will provide.
Attending a live event can energize you and your business in a ton of different ways! Click To Tweet

Now, what if you could multiply all that by the power of two?

You can, simply by bringing a friend or colleague with you to a live event.


Here are three ways that you and your friend or colleague can super-power your business and connections by attending a live event together:

Double the Perspective. We all learn and see the world differently, so even though you’re having the same experience as the person sitting next to you at a session, you are going to take in the information in your own unique way. Being able to review the event’s content with your friend or colleague gives you another perspective that can deepen your own learning and point out applications in your business that you might not have considered. Also, you may not be able to attend every session you want to, so you and your friend can divvy them up and share notes with each other.

Double the Networking. Here’s where the power of two really revs its engine. When it comes to networking, the side conversations you have with other attendees are just as powerful as the sessions themselves. But you can’t talk to everybody; there is only so much of you to go around. So at events like ours, where you’re putting yourself right into the center of hundreds of heart-centered entrepreneurs from all over the world, coming with a partner enables you to cover twice the ground. Each of you can network with others who have your same interests, and then meet up at the end of the day to double down on all the networking goodness and share your connections.

Double the Fun. Being in business should be rewarding and fun. All work and no play can get old fast. Everyone who’s ever gone to an event knows that it can be a vital retreat. It take you away from your email, your clients, and (as we all need occasionally) your kids, giving you the evenings and breaks for contemplation or a much-needed night out on the town. As a bonus after the event, take an extra day with your friend for some relaxing and recharging or checking out the local sights.


If you’d like to multiply your results by a factor of two, there are still a few tickets for Speak-to-Sell live – so grab a friend or a colleague and come join us live at Speak-to-Sell Bootcamp October 20-22, 2016 in Las Vegas.

27 September 2016 |   Posted by Erin Tillotson

Over the past 4 years of attending Lisa’s events I’ve found one of the biggest benefits is the connections you make. From fellow attendees, to sponsors, presenters and special event guests, I’ve built lifelong connections that are priceless. I’ve been happy to to help take these connections to the next level by using social media to stay in touch and maximize networking even after I’ve left the event.

The biggest hurdle for maximizing this powerful networking opportunity is getting ready for the event, and I’m not just talking about packing your bag. I’m talking about shaking off those pre-event jitters; having your business card ready; AND ensuring your phone is ready to rock social media! You with me? Let’s do this!

As you get ready to head to Speak-to-Sell Live, here’s some things you can do right now. Let’s get the fun started!

#1 Join the Facebook Community

The party starts here! Join the official Facebook event by following these simple steps:

  1. Register your ticket for Speak-to-Sell Live
  2. Jump over to the Facebook event that we created specifically for Speak-to-Sell Live.
  3. Click the “Join now” button and you’re in! Introduce yourself and get the networking started!

Easy, right?

Introduce yourself, check out everyone’s posts and join the conversation. We created this space for you.

Plus, we’ll be sharing sneak peeks, fun facts and just some great stuff here as we get closer to the event. Around here the learning starts before the event! Don’t forget your awesome pre-work training and our event-exclusive, complimentary Momentum Calls where you can ask questions and get support from two of our master coaches. There’s tons of activity already happening, and having this foundation already in place is going to help you reach your goals and dreams that much faster!

Speak-to-Sell Bootcamp LIVE,
in Las Vegas October 20-22, 2016!
Register now, space is limited.

#2 Instagram

Selfies, I know you’re going to 😉

Jump onto the event hashtags #SpeakToSell and #LisaSasevich to get started. Don’t forget to include your favorite industry tags to stand out there! This will be a great time to connect with new active users!

Be sure your profile is ready too! Here’s a quick Checklist:

  • Do you have your profile picture up?
  • Is your beautiful bio ready?
  • Do you have a link so everyone can learn more about you?

#3 Twitter

This always turns out to be one of the most popular places during our events because it’s quick and easy to share.

Are you new to Twitter and not sure what to share during an event? Here’s a few ideas to get your creative juices flowing:

  • Share your Ah-Ha moments as you have them
  • Say hi to a new friend, be sure to tag them too by using @ and then their user name.
  • Did you like that quote? Give it a tweet! (and remember to use the event hashtag #SpeakToSell to let everyone know you’re at the event with us!)
  • Shout out to your favorite event speakers, they love to hear from you!

We also have a special Meet & Mingle the evening before the event, which we call a Tweet Up. Everyone comes to meet fellow attendees plus some of our staff, and grab a bite to eat or a yummy drink. We all share what we’re excited about or what we’ve come to learn. Good times! If you come for early registration, be sure to add this to your calendar.

If you are new to some of these social media channels don’t feel like you have to do them ALL. We get it, it can get overwhelming! Pick one that you know and one that you maybe are wanting to learn better and just get down and dirty. The one you are still “learning or growing into” is also a great excuse to strike up a convo with a new friend.

#4 Facebook

Since you’ll be chatting on the Facebook event, let’s make sure everything’s in order with your Facebook account too.

Do a quick survey of your profile or business page, wherever you’re going to send people to connect with you.

  • Do you need to update your profile picture or your banner?
  • Do any clean up of posts or information in your About section?
  • Maybe you want to do some special posts about what you’re up to right now and what you have coming down the pipe.

Start following people or pages that you want to meet at the event. Coming prepared will boost your confidence when talking with new friends.

Be sure to stop by and “Like” our Lisa Sasevich Facebook Page. This is where all the event photos will be posted. You can stop by during the event and after to get your pictures with friends and Lisa herself! There will be hundreds of photos to look through and save to remember your experience.

#5 Pinterest, LinkedIn, YouTube and All the inbetweens!

There’s so many ways to connect online nowadays. Think of the platforms you’re active on or ones you might want to use at the event. Be sure they’re up to date and ready for action. Clear out any spam that may have crept up so you look amazing.

What would you add to this list? What are other ways you’re going to get ready for Speak-to-Sell?

Do you need a simple system to craft authentic Irresistible Offers that sell?
Jumpstart your business by joining me at Speak-to-Sell Bootcamp LIVE!
Register now for your seat in Las Vegas October 20-22, 2016.
Don’t wait, register now: Space is limited.
23 September 2016 |   Posted by Lisa Sasevich

A lot of people ask me what they should sell in various speaking environments—or what they should do if they’re told they can’t sell at all.

I’m going to make this decision super easy for you, so that you can start getting the right tools together and be ready for any situation.

Directly from our “Leveraged Progression Plan for Speakers” here is what to offer in three different speaking scenarios:


When You Can’t Sell, Give, Give, Give If you only have 30 minutes or less to speak, that’s generally not enough time to develop and deliver an effective Irresistible Offer™. So if you don’t have enough time to give a solid talk, or if you’ve been told that you can’t sell at all, what you want to do, instead, is give, give, give, and collect leads to connect with later.

To collect those leads, you can do a raffle or a drawing for one of your products or services—which gives you the opportunity to unabashedly promote the prize, since you have to let them know what they could win. You can give a free gift or a strategy session or a complimentary office appointment. Or you can invite people to sign up for a free teleseminar or webinar that takes your talk a lot deeper and gets them into your own selling zone.

When You Can't Sell, Give, Give, Give Click To Tweet

When to Get ‘Em Going When you’re speaking for 60-90 minutes at a live event or teleseminar or webinar, and the audience is not highly invested—meaning they might be there for free or they didn’t have to travel or invest much of their time—or if they’re not totally your tribe, you want to make an entry-level or low-ticket offer up to $2,000.

This is the category for most Speak-to- Sell® events, where you’re looking to serve more people through a larger quantity of sales, rather than serving only a few at the high-ticket level. This approach is also great for testing new concepts. When to Go For It! When you’re speaking live before an audience, and you have 75-90 minutes to go through your entire Signature Talk and Irresistible Offer, and your audience is your tribe, and they’re highly invested with money, travel, and time, that’s when you want to consider going for it. Make that high-ticket offer of $2,000 or more!

If you’ve assessed your audience well, you can make big money and get awesome action-taking clients. However, since it’s all or nothing, if it doesn’t go well, the results can be disappointing. For instance, I once spoke at a speaking bootcamp that I thought was my tribe, but it wasn’t, and I only sold three tickets at $4,000. Now who can complain about a $12,000 day? But if my offer had been a version with less private coaching for only $997, I would have gained a lot more clients, who would likely have gone on to invest in our higher-level trainings.

If you want to start getting the right tools together so that you can be ready for any speaking situation, come join us live in Las Vegas for Speak-to-Sell Bootcamp October 20-22, 2016.