27  August 2015  |   Posted by Lisa Sasevich
 

PeoplehandsupTelesummits are a great way to build your list and your mojo, but a lot of people forget that they should also lead to committed customers.

That’s why, when we created our own telesummit formula, we made sure that it was built around you providing great value, building your list, getting you visible, but ultimately that it got the job done in advance by helping you turn all those new, interested parties into invested clients.

Accomplishing that is actually easy if you avoid the major telesummit pitfalls by doing these 3 things:
 

  1. Know where your telesummit is going. Too many times, people plan a large telesummit, which in and of itself isn’t always the biggest money-making opportunity, and they forget that it’s the launch that’s right after the telesummit that can really make their virtual event pay off. Avoid that pitfall by making sure that your telesummit is leading into the launch of some other offering, such as a webinar or teleseminar preview call, and then be sure to seed for that launch throughout your telesummit to all of the great new leads that your virtual event generated. We call this Reverse Engineering, and it’s one of the things you become great at in our training.

 


 

  1. Position yourself. A lot of people focus entirely on interviewing their great guests and forget to share their own expertise and position themselves. You can avoid that pitfall by slating yourself in as the first speaker, or having an opening ceremony, where you set the context for the whole event and do your teaching part then.
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  3. Be sensitive to your listener. Like a multi-speaker event, where different speakers are pitching you their wares on the hour, a telesummit can be exhausting if every speaker is making an offer. You can avoid this pitfall by only allowing your speakers to give a free gift. They can still build their list with the people who are interested, and then use their own sales process on their own campus to take it further. This will really help to create a value-rich environment for your audience. Because, let’s face it, not everyone is using the Speak-to-Sell Formula. You just can’t guarantee that your guests know how to give great content and make their invitation.

Plus, you’d be leveling the playing field for those great guests who may not be set up to make offers. If you take the pressure off them, you’ll have a lot more people to play with, while enhancing the learning experience for everyone.

If you’d like to find out what your Best Next Move should be in order to create your sales conversion machine and get your work out there in a powerful way, schedule a complimentary call with one of our Best Next Move strategists.

Your Best Next Move <<< Schedule your call >>>

 

24  August 2015  |   Posted by Lisa Sasevich
 

By hosting telesummits, entrepreneurs are adding hundreds or thousands of people to their lists, while becoming known as the de facto expert in their field.

moneytelesummitIf that sounds great, but you’re wondering how to make money hosting a telesummit, here are three ways:

1. Sell the series.
After the free recordings play, usually for a 24- to 48-hour window, all of those who opted-in are invited to purchase the series for a nominal fee. Often, people who know they can’t attend the series will even pay for it in advance.

2. Use the qualified leads.
The real money in telesummits is what you do with the leads you collected from all of those opt-ins. If you’re followed our model, your leads will want what you’re offering, so going directly into an online launch is a slam-dunk. Or you can offer strategy sessions and make one-on-one high-ticket sales.

3. Offer the program as a hot bonus.
Once you finish your telesummit, you have a high-quality packaged program that can help make your future programs irresistible or that sweetens the pot when promoting an affiliate.

If you’d like to add this hot tool to your marketing mix, there’s still time to join our ULTIMATE Telesummit Formula training.

ULTIMATE Telesummit Formula <<<< Learn more here >>>>

17  August 2015  |   Posted by Lisa Sasevich
 

Hosting your own telesummit is one of the quickest ways to own your space and expand your reach, while creating powerful partnerships, ongoing profit, and raving fans.

A telesummit is a virtual event, where a host interviews a group of experts on the same topic over a designated period of time, while a virtual audience listens for free.

Here are 3 ways to figure out if you’re ready to host one yourself:

1. Do you want to be known in a specific niche or expert subject area?
A telesummit is an amazing tool for getting known, because, when you interview top experts in your field, your audience will see you as an authority as well. In fact, hosting a telesummit can put you on top of the pack…overnight.

2. Are you in a niche area that doesn’t use telesummits?
Telesummits can be especially lucrative for niches that rarely have access to a collection of experts all in one place and time. I know boutique businesses that are doing seven figures from the leads they’ve collected from telesummits.

3. Do you love to learn?
If you follow our telesummit model, you’re pulling together 12 experts over a three-day period to create your own mini university. So if you weren’t already the most knowledgeable expert in your topic area, you will be by the time your telesummit is over.

If that sounds good to you, and you’re ready to host your own telesummit, I want to invite you to attend the first class of my Ultimate Telesummit Formula training at no cost to you. This is not a promo. It’s module 1 of the actual training. And it takes place on Aug. 19 at 11 AM Pacific/2 PM Eastern.

Ultimate Telesummit Formula <<< Sign up now >>>

13  August 2015  |   Posted by Lisa Sasevich
 

Who-to-feature-Telesummit.jpgA telesummit is primarily a list-building event, where a host interviews a collection of experts on a specific topic over a designated period of time, while a virtual audience tunes in for free.

While most telesummits end up being a huge win-win-win for the listeners, the guest experts and the host, occasionally you’ll hear hosts complain that their telesummit didn’t deliver the leads or mojo that they’d hoped for.

With a little deeper investigation, I usually find that if a telesummit had disappointing results, it wasn’t mercury in retrograde, the stars, or fate. The problem, almost always, was the wrong balance of speaker types.

That’s right. An optimal balance of the four different types of speakers will not only help you attract your ideal clients, but will encourage them to stick around, learn as much as they can, and eventually invest to go deeper with you.

If you’re following our Ultimate Telesummit Formula, you’re looking for 12 speakers: four a day for your three-day virtual event.
 

Here are those four types of speakers that you want on your telesummit lineup:
 

  1. Draw Speakers.
    You want to get as many people to opt-in to your telesummit as you can, because that grows your list. So, ideally, you want to have two very well-known speakers who will draw in the audience. Now, draw speakers may or may not help you promote your telesummit by mailing to their lists. In fact, some of the big names don’t even have a list. But their name alone makes them worth inviting.
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  3. Content Speakers.
    Your draw speakers don’t always provide the best content, so you want to make sure that you also have, ideally, three really good content speakers. Your listeners may not have heard of these subject matter experts, but they’re going to love their content. Plus, content speakers often turn out to be great promotional partners. In fact, people with smaller but well-targeted lists in your topic area sometimes do way better for you than your draw speakers.
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  5. Reach Speakers.
    Reach speakers are experts with a big email list or large social media following in the same ideal client group as you. Often, your reach speakers will be so excited about the opportunity to be on the same lineup as your draw speakers, that they’ll promote the heck out of your event to their substantial list or following. That’s why you want half of your speakers to fall into this category.
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  7. Positioning Speaker.
    The positioning speaker is that one special guest who really represents the promise of your telesummit as a whole, and is another huge draw that can double your opt-ins. For instance, when I did my How to Sell to Women telesummit, my team and I brainstormed about who really represents selling to women for us, and we immediately thought of Zappos. Now, I had no idea how I would make that happen, but I committed to the idea, and at a course I signed up for, guess who I was sitting next to? A director at Zappos. I got the interview, and it was a huge hit of the event.

If you want learn a lot more about how you can structure your telesummit for ultimate success, I have the opportunity for you. I want to invite you to attend the first class of my Ultimate Telesummit Formula training at no cost to you. This is not a promo. It’s module 1 of the actual training. And it takes place on Aug. 19 at 11 AM Pacific/2 PM Eastern.

Ultimate Telesummit Formula Class #1 Free <<<Sign up now >>>

 

8  August 2015  |   Posted by Lisa Sasevich
 

People often get really great at attracting and converting leads, but then don’t take enough time to contemplate if they will love delivering what they sold.

For example, let’s say a coach gets up on stage and, and using our Speak-to-Sell formula, sells a $2,500 package of ten private sessions to 20 people in a small room.

Of course, it’s really fun to process $50,000 of orders from one day on the stage, but the love gets lost when she has to put 200 coaching calls into her schedule over the next 6 months!

Oops. She forgot to consider the impact on her life.

So, to design a business that you’re going to love forever, here are 4 key questions to ask yourself to make sure that your Irresistible Offer serves your business as well as your life.

1. What is the transformation you want to provide?
What is the outcome that your clients will get from working with you?

2. How will you deliver that outcome?
What structures can deliver that transformation? And, which one would you most enjoy? For instance, coaching groups by telephone? Teaching people live in a physical location? Working with people one-on-one? If so, do you want to do that by phone or in person?

3. Is it leveraged?
For instance, if you love one-on-one coaching, and you want to make $100,000 a year, you’ve got to do the inner and strategy work to get your price point up high enough to make that happen. Or, you can reconsider leveraged models like teleseminars or webinars.

4. The biggest question of all: Do you love it?
Look back at the transformation you provide, how you’re going to deliver it, and if it’s leveraged, and make sure that you love ALL of those aspects. When you make your Irresistible Offer, people can tell if your heart’s not all in.

Plus, delivering what you sold equals your day-to-day life.

And who doesn’t want to love their life!

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