6 January 2017 |   Posted by Lisa Sasevich

As an entrepreneur, you’ve undoubtedly heard the buzzwords: “self-care” and “’me’ time.”

By now, you probably know you need them, in order to live a happy and balanced life.

But you also know that creating the type of personal freedom you crave requires hard work.

You may be wondering how to get everything done and fit in self-care and ‘me’ time.

I have good news: hard work and self-care do not have to be mutually exclusive. In fact, creating the time and space for self-care is critical if you want to achieve your biggest goals … and enjoy the journey along the way!

What IS Self-Care, Exactly?

“Self-care” describes any actions you take to identify and meet your own physical, mental, emotional, and spiritual needs.

Why Is Self-Care So Important?

Research from the British Psychological Society confirms that we don’t make good decisions when we’re burned out. Yet ambitious, goal-driven people often push right on through the overwhelm, even when they are really stressed.

And let’s face it: most entrepreneurs are stressed, to some degree.

Let’s take a quick look at some numbers:

A recent survey by The Alternative Board found that:

  • 19% of small businesses owners work 60 or more hours each week,
  • 30% work 50-59 hours, and
  • 33% work 40-49 hours.

In other words, more than 80% of business owners work MORE than full-time.

AND, 79% of survey respondents said they are working too much.

Are there consequences to this kind of overwork?

According to this survey, yes. About three-quarters of respondents reported experiencing business-related stress manifesting as impatience, insomnia, forgetfulness, mood swings, restlessness, boredom, and temper outbursts.

Clearly, your stress level impacts how well you’re able to do your job—to serve the people you’re passionate about serving.

If you’re stressed, you can’t effectively serve your clients, you can’t effectively attract new prospects, and you can’t convert any sales.

But when you take care of yourself, you’re able to better serve and take care of those around you.

So, if entrepreneurs are already spending too much time working, how can they possibly fit in self-care?

The first step: make it a priority.

Prioritizing Self-Care

You ARE your business. You can’t afford to be less than your best, or to let yourself go.

In fact, I want you to consider recharging an entrepreneurial essential!

There IS a way to run a business you love, and enjoy all the time for self-care you desire. It’s called structure.

Structure gives you the ability to be successful and to take care of yourself, and it’s as important in your personal life as it is in your business.

If your days are already full and you’re not doing any self-care now, the idea of adding something to your schedule may feel daunting.

It’s okay to start small (you don’t have to drop everything and run off to Tahiti!).

Maybe you set aside 30 minutes of self-care each day, right when you wake up or just before you go to bed. Or, you may opt for an hour of ‘me’ time every weekend.

Start small, and see what works for you. The key is to start.

Structure gives you the ability to be successful and to take care of yourself. Click To Tweet

Uncertain of what self-care may actually look like for you? Keep reading …

Self-Care Activities

Get enough sleep. Many of us skimp on sleep, telling ourselves we have too much to do. The National Heart, Lung, and Blood Institute says sleep helps your brain work properly and enhances your creativity as well as your problem-solving and decision-making skills—all of which are essential to your business success! Lack of sleep can make you feel angry and impulsive, have mood swings, feel depressed, or lack motivation.

Eat healthy foods.
Eating healthy is good for your physical health, and it can increase your productivity, according to a study by the Population Health Management. Foods rich in vitamins and minerals have been associated with a lower risk of depression and stress.

Exercise. Innumerable studies have shown exercise reduces stress, clears your mind, and keeps you fit and healthy. Go for walks, practice yoga, jog, hit the gym … find something that feels GOOD, and do it!

Treat yourself. Whether you love massages or a glass of wine, you should treat yourself regularly.

Take breaks. Stand up after being at the computer for a while. Set a timer, and when it goes off, take a little stroll to clear your mind and stretch your body.

Spend time enjoying hobbies. Read, visit museums, take photos … whatever tickles your fancy!

In the end, it comes down to making your own rules. Which of these items is at the top of your self-care list?

When you incorporate self-care into your routine, you can perform more effectively at work by better serving your clients, attracting new ones, and making more sales.

You’ll also be more productive, happier and less stressed.

So remember, self-care is more than just a buzzword; it’s an entrepreneurial necessity!

P.S. If you’re not sure how to fit self-care or me time into your daily routine, check out these fantastic apps that help you incorporate it, every day.

28 December 2016 |   Posted by Lisa Sasevich

What if I told you that as a heart-centered entrepreneur or expert, you have one of Hollywood’s most important tools right at your fingertips?

You do!

When producers are getting ready to market their movie, what do they do? They create a short-but-powerful trailer that makes audiences crave that movie. In darkened theaters, people whisper, “I can’t wait to see that,” or “That looks good.” This my friend, is a prime example of attraction marketing.

The trailer is one of Hollywood’s most important tools.

So what does that have to do with you?

Well, trailers aren’t just for movies.

As an entrepreneur, you can create your own “trailer” … one that builds your credibility, positions you as an expert, and ensures you get your message across to your most important audiences.

It’s called a Sizzle Reel, and basically, it’s an entrepreneur’s trailer, press kit, speaker one-sheet, and bio … all wrapped into one powerful video. (A quick note: This is different than a promo video. Basically, a promo video is very short, and it creates emotional engagement. The Sizzle Reel, on the other hand, backs it up logically, and turns prospects into buyers.)

Think of a Sizzle Reel like a video business card!


4 Reasons Why I Recommend You Have a Sizzle Reel


  1. It builds credibility. Simply having and using a good Sizzle Reel makes you come across as a professional.
  2. It positions you as an expert. When you do it right, a Sizzle Reel includes your certifications and degrees, your personal transformation, and evidence of your clients’ results, proving that you know your stuff.
  3. When you’re speaking at an event, a Sizzle Reel allows you to skip the “who I am” background and jump right into your vulnerability story and teaching.
  4. It ensures that what you want said, is actually said. When someone introduces you at an event, he or she can play the Sizzle Reel immediately after the intro, so you know your audience will hear what you want them to. Just to give you a quick example, even though I usually give event organizers my bio, they often introduce me incorrectly, as “The Queen of Sales Conversation,” leaving out a vital element of my title, sales! A Sizzle Reel would prevent something like this from happening!

Where can You Use a Sizzle Reel?


  • On your website. Your website plays a vital role in attraction marketing in today’s world, this is a must have.
  • When you’re submitting your resume to speak at an event, or when you’re submitting an article to a publication.
  • During events, so the event organizer can play it after introducing you.

In short, use it anytime you want people to know what you do and what you’ve accomplished.

What to Put in Your Sizzle Reel?

When you’re putting your Sizzle Reel together, consider what actually carries weight in regard to your expertise and the work you want to get in front of people.

For example, your Sizzle Reel may include:

  • Clips featuring you, speaking, on the news or at events.
  • Accolades and awards you’ve received.
  • Client results and colleague accolades via video testimonials.
  • Relevant news or media mentions.
  • Your bestselling book.

So, now you know you need a Sizzle Reel, but …

How Do You Make a Sizzle Reel?

Here are some great pointers from an article by Ryan Avery, speaker, trainer, and coach. (You can read the article in its entirety, here, if you’d like.)

Step 1. Start collecting videos of you speaking. You can have an audience member take videos with your own camera (in exchange for a small gift) or you can ask for a copy of any video that’s being professionally recorded. Finally, you can hire your own videographer (and yes, it’s worth the investment!).

Step 2. Collect video testimonials. Make sure your camera’s microphone has good sound-capturing ability. Collect testimonials from your clients and from people with whom you’ve worked professionally.

Step 3. Collect photos of you speaking. It’s best to collect these photos on the spot from volunteers or audience members; for example, if someone uses his phone to take a photo of you, ask him to text or email it to you right away.

Step 4. With editing software (or with the help of a professional editor), put together your Sizzle Reel. (Ryan says he uses iMovie and has also hired an editor.)

Step 5. Share your Sizzle Reel and enjoy the rewards!

Again, a Sizzle Reel is a powerful way to showcase your expertise and leverage attraction marketing … to make prospects crave the transformation you provide so that once they see it, they’re saying, “I can’t wait to work with her.”

So get started on yours!
Use your sizzle reel anytime you want people to know what you do and what you’ve accomplished! Click To Tweet

21 December 2016 |   Posted by Lisa Sasevich

A frequent topic around here is hosting events, both big and small. Many of our online programs set up our clients so they can easily step onto any stage with confidence, grace, and a signature talk.

There are a few illusions around hosting profitable events, workshops, retreats, or seminars. Today I want to clear up these blocks and show you the possibility that’s waiting for you!

Our Event Profit Secrets Formula students get really excited when they learn it doesn’t take a Hollywood size budget to put on amazing live events. This is just one of the big misconceptions about live events; I have 4 more coming up in the video below.

If you’ve had doubts about hosting your own live gathering, check out this video!

3 Misconceptions about Hosting Your Own Live Workshop

Don’t let these illusions stop you from hosting a profitable event, workshop, retreat or seminar!

Posted by Lisa Sasevich on Wednesday, December 21, 2016

If you’re ready to host your own event, workshop or retreat grab your seat for my upcoming training, Event Profit Secrets.


Your turn. What would you like your event to look like? What would you call it?

16 December 2016 |   Posted by Lisa Sasevich

Every year new books come to life with the latest and greatest ‘must dos’ and ‘how tos’. But there are some books that I find myself referring to over and over again with my clients and my team. After reading these you’ll feel renewed and ready to take on any entrepreneur challenges that may lie ahead.

I believe before any business can successfully make a sales offer there’s some foundational work that needs to happen. Each of these books has catapulted my clients, my team, and our company to new levels over the last few years. And I hope they do the same for you. Enjoy!


You2 – by Price Pritchett

You2It’s time to finally break through what’s holding you back! Your unique gift is needed in the world. Now more than ever!
This is the perfect book to kick off your reading spree if you’re ready to go beyond the ordinary and create the extraordinary. In this book Pritchett defines a Quantum Leap as “Accomplishing far more in less time with only a fraction of the effort you’ve been giving.”

I am committed to quantum leaps, not only in my business, but for every client we work with. To accomplish this I teach ways to leverage your expertise. Inside this quick read you’ll find 18 key components for building massive success while expending less effort.
Everything you need for a quantum leap is already within you Click To Tweet

This also happens to be a book you can, and should, read over and over to actively keep your quantum leaps in the forefront of your life and business.

Four Spiritual Laws of Prosperity – by Edwene Gaines

Four Spiritual Laws of ProsperityIf money isn’t coming into your business as you envisioned it or you’re not surrounded by abundance this is a must read for you.

This is one of my all time favorite books. I experienced Edwene Gaines onstage years ago and it changed the way I approach business, life and tithing. If you’re not right where you want to be these 4 principles can help you onto the path you’ve been looking for.

In this book Edwene tells her amazing story of how, with barely a dollar to her name and a young daughter to feed, she began to do what most people with a steady income fear: she tithed. And the abundance that she experienced as a result was miraculous.

Edwene also taught me, at a time that I was uncertain about my direction, that our purpose and our message can well up at any time in our life and be sparked by experiences that may not seem favorable while we’re going through them.

It’s all just part of the fabric that makes up who we are and gives us life experience so that we can better serve others.

Fascinate – by Sally Hogshead

fascinateHow do you captivate your clients? As an entrepreneur it’s vital that people are interested in you before you jump into a sales offer. And not just you but your products and services too.

No matter where you are in business right now, if you’re just starting out or if you’re veteran, this book has insights for you. Using real life examples, Hogshead highlights the importance of understanding your unique influential traits.

I purchased a package a few years back where my entire team took the personality test and received this book. As a result we now have some real insight into how we all work, and how to best support each other for maximum results.

Fascinate not only helps you work better with others but it also helps speak to your potential in a way that makes you truly fascinating. That’s a dream come true for every entrepreneur, right?

Getting Things Done – by David Allen

Getting Things DoneIf you’re not using your time effectively the overwhelm, confusion and anxiety of entrepreneurship can set in. Thank God it doesn’t have to be that way!

Get your task list out of your head and into a system that works for you and your business. Finally get things done and start seeing real, tangible results flow into your business.

This is not just another book talking about productivity. You’re given a way to make it happen that feels easy and not only attainable but sustainable. This is a team favorite in our office!

Now it’s time to grab a book, your favorite beverage and dive in. These 4 books will help build a great foundation for any other business book you get your hands on next.

Want one more book to help really solidify your sales offer? Grab The Live Sassy Formula: Make Big Money and a Big Difference Doing What You Love! Learn proven strategies to get known, get paid, and live the life of your dreams. Learn more here.

Your turn, what’s one book you recommend to your fellow entrepreneur?

13 December 2016 |   Posted by Lisa Sasevich

I hear this question all the time. I can’t help but get excited as I talk with business owners looking to claim the stage, even if it’s your living room, as an event host.

We’ve hosted live events for years and had amazing business owners from across the globe join us. Our Event Profit systems have allowed us to sell out several times each year! It’s a blessing to look into the eyes of attendees for 3 days as we do deep work together. Together we’ve built new products, programs, and yes – live events have been birthed.

Events come in many forms. Don’t for one second think because you’re just starting out you can’t host your own live event. I’ll share more on that in video below. For you seasoned entrepreneurs out there who have spoken on other expert stages or hosted a teleseminar or webinar, it could be your time.

If you have that feeling bubbling up and you think it might be time, check out this video!

If you’re ready to host your own event, workshop or retreat grab your seat for my upcoming training, Event Profit Secrets.


Your turn. What do you see possible for yourself as an event host? Share with me below!