When I first started to speak on large stages, I was often the only woman. (This has changed somewhat, but there still aren’t enough of us ladies on stage.)
As I’d watch some of my fellow speakers jump up on chairs in the middle of their presentation, throw things at the audience and pound walls, I was concerned that I wouldn’t make enough of a splash with my authentic, grounded style.
Then a colleague of mine gave me a lot of peace, when she said, “Lisa, you have a magnetic style, and they have an explosive style.”
Here are some key differences between the two:
1. Connection. The magnetic Speak-to-Sell presentation starts with connecting with the audience and moves forward from a like-minded place, whereas the explosive style is more of a show and can sometimes feel that something is being “done to” the audience.
2. The Body of the Talk. The magnetic Speak-to-Sell talk is generally loaded with immediately useful content, while the explosive style tends to have a lot of stories and anecdotes and reasons to move forward, but not a lot that you can get started with right away.
3. The Offer. Both styles are designed to move people into immediate action, but the magnetic style feels more like an invitation. The making of the offer is very transparent, and is focused on the main dish offer with a couple of relevant bonuses and a special limited-time offer. Meanwhile, an explosive style has a lot of gimmicks, price slashing and many bonuses.
4. They feel different. The magnetic style tends to leave the audience feeling great and contributed to, whether they buy or not. Sometimes the explosive style can leave people feeling great if they buy, but not so great if they don’t.
If you want to learn how to make a magnetic Speak-to-Sell presentation that gives great content and sells while leaving you and your audience feeling good, come join me for Speak-to-Sell Bootcamp Live.