20 July 2017 |   Posted by Lisa Sasevich

What if I could give you access to the roadmap that would literally lead you to financial freedom and all you had to do was get in your car and merge onto the highway? Would you believe it? Would you be jumping at the chance to peek at the map?

Well, I’ll tell you that such a map DOES indeed exist and I’ll share how one entrepreneur used it to drive her business earnings to $4 million in five years.

Dr. Venus, founder of the Black Women’s Millionaires Movement, has been a long-time student of mine. She recently told me that, of all the resources she’s received from our work together, one teaching stands out as the most important in her entrepreneurial toolbox. This tool is the roadmap, I call Tic-Tac-Dough, and you too can learn how to use it to up your business game during my upcoming Event Profit Secrets 2.0 training.

“Tic-Tac-Dough tells you what to say during events, where to plug it in the schedule, when to make your offer, where to put your speakers on the agenda. It’s like a roadmap to money,” explained Dr. Venus. “I don’t ever have to force a sale. I just need to lay out an offer that shows the value and let the formula and Lisa’s structure do its work.”

With Tic-Tac-Dough, the potential exists for any business owner to add zeros to their business earnings. In fact, some students report making quantum leaps in their businesses, and going from 50K or 100K to finally breaking 7-figures. Simply put it’s a plug-in-play one-page document that helps plan every aspect of an event to ensure that profits and the attendee experience are maximized. It sets you up to leave your attendees hungry for the programs you offer. It sets the path that leads them to enrolling in your high-end mentorship, mastermind, coaching, or certification programs.

“I know people who’ve gone into debt doing events. But with Tic-Tac-Dough, you see that the event pays for itself. You’re given everything you need to fill the event, pick the speakers, and make the offer. It’s a whole methodology for pre- and post-event strategies and everything in between that totally demystifies the process so you don’t go into debt to make money.”

And results speak for themselves. With the high ticket clients she gains at live events, Dr. Venus supports her lifestyle and business for an entire year. She primarily focuses on such events and her business has grown dramatically since she made the leap from her former life as a tenured professor into a full blown entrepreneur.

“When I first started, I was so scared. I wanted it to work so I was trying to do it right. Trying to do it right made me stiffer which made me more scared,” Dr. V says. “When I used the Tic-Tac-Dough structure, I realized it would hold me, it would carry me, and it gave me the room to be myself.”

This personalization is how Dr. V discovered the key to successfully utilizing Tic-Tac-Dough. While it is a proven structure that lays out step-by-step resources for you to plan your events and get butts-in-seats (this is a real industry term called BIS for short, can you believe that!?), what makes this template incredible is that it can be personalized for any service or transformational content you are offering your specific clientele.

“I am myself at my events. I cry, I curse, I pray, and sometimes all in the same breath. My people get it because the structure allows me to be self-expressed without having to worry about making a powerful offer. That’s the thing. The structure gives you freedom. It doesn’t constrain you. There’s a lot of room for creativity and I would encourage people to have fun with it.”

At her live events she isn’t selling her content. She’s offering more intimate and deeper access to herself and her work. The best way to communicate to the audience what it’s like to work with her is the authenticity she’s able to share from the stage, due in part to Tic-Tac-Dough’s flexible structure. Ultimately, it allows the confidence to make a high-ticket offer.

Dr. V does offer some words of advice on how to let go and trust yourself around such customization. “You have to be willing to try and use your own expressions inside of the structure. You have to tell the structure how to breathe versus the structure telling you how to breathe.”

The neat thing is that once you’ve mastered using Tic-Tac-Dough for your event planning, it becomes a living, breathing historical record and serves as a guide to tweaking and continually improving your future events. You can look back at each event you structure and review the outcomes to learn what works and what doesn’t with your particular audience.

“I’ve tweaked it. I’ve changed it. I’ve done my own thing but I’ve mastered it so that it sounds like me, speaks to my audience. I put my content into her structure and that’s about as good as it gets.”

Can you imagine hosting live events as a means of totally supporting yourself for an entire year? Can you see yourself connecting more deeply with your clients, spreading your message and good works further, and living the life you dream of? If so, I invite you to join my upcoming Income Accelerator Online Workshop. I’d love to show you what’s possible when you stand in your authenticity and feel confident making your irresistible offer.

28 June 2017 |   Posted by Lisa Sasevich

You’ve probably heard that “It takes money to make money”—and it’s true. But if you’re struggling to turn the profits you want to, then you may be wondering exactly where you should be investing your money to successfully grow your business.

There is a fine balance between spending and saving, and today, I’ll walk you through how to strike that balance effectively.

Here are three keys to striking the right balance between spending and saving, so you can crack the code to growth this year.

1. Invest Wisely.

This isn’t just about spending. It’s about investing wisely. It’s about making smart business decisions so your investments pay off.

As a smart, mission-driven entrepreneur, consider investing in:

  • Education and mentorship. Knowledge and the right guidance can put you in the express lane to success, financial stability, and personal freedom. Plus, a learning environment can provide new connections and spark creativity!
  • A virtual assistant. Stop doing the tasks that drain you and take time away from the powerful work you get paid for. A virtual assistant can check your phone messages, answer emails, project manage, and so on.
  • Household work. If you work from home, it’s so tempting to stop working and take “just a few minutes” to do laundry, dishes, or vacuuming. But you don’t get paid for those things! If you struggle to stick to working during working hours, hire someone to clean for you so you can spend your time and energy on tasks for which you get paid. (Plus, studies show that a clean, clutter-free space actually increases productivity!)
  • An accountant. Stop the spreadsheet madness! If you’re not an expert when it comes to taxes, income, and expenses, hire someone who is. Let the expert take care of it, so you can spend that time on revenue-generating activities.
  • Teaching. I’m talking about YOU doing the teaching! This is a time investment that will boost your credibility, force you to know what you’re teaching at expert level, and get you to confront and consider new ideas and explain things in different ways. Reach out to community learning programs or colleges in your area and get in the classroom (entrepreneur.com).
  • Reading. This is another time investment. Read everything you can get your hands on, from business focused articles to those on health and wellness. Giving your mind a break inspires creative problem solving and invigorates your work when you get back to it (entrepreneur.com).
  • Your physical health. Staying healthy is an investment in your business since your ability to work is the most essential thing to your business success. Get enough sleep. Get to the gym. Eat healthy meals. Make good choices. And for heaven’s sake, take vacations (entrepreneur.com)!
  • Networking. The personal connections you build through networking can move with you from project to project, business to business. Get to know your network personally (entrepreneur.com).

2. Raise Your “Having” Level.

We’re talking about mindset, here. Your “having” level is how much you allow yourself to have. This manifests in how much money and love you allow yourself to receive, as well as how many clients and opportunities you allow yourself to have before you unconsciously shut off the flow.

When you raise your “having” level, your new, higher level becomes the new normal. Now that you’re clear on “having” level, let’s dig in on how to raise it.

  • Claim your space. Certain rituals and practices may help you claim your space; for example, meditation, affirmations, and an active imagination can provide opportunities to shift your mindset and allow yourself to have more.
  • Claim your price. Now is the time! Understand and define the value of what you do, and what you’re offering. Set your price.
  • Surround yourself with people who are raising their “having” levels. Find a community of like-minded entrepreneurs with whom you can share encouragement, advice, and support. This community may take the form of a mastermind group.
  • Get crystal clear on what you’re offering and who you’re offering it to. When you know exactly who your ideal client is, you can focus in on the tasks that relate directly to him or her. This focus allows you to waste fewer resources while serving your ideal client at the highest possible level.

3. Take the Right Risks.

Taking risks creates action. When you take the right risks, then, you create the right action in your life and your business. If you feel like you’ve tried everything to make sales and people just aren’t buying, consider whether you’ve taken action to get the energy flowing.

For example, maybe you’ve been thinking about doing a mastermind or joining a training program. You may have also thought about painting your house.

Until you make a decision and take action, you’re not going to get people to take action and invest with you.

It’s almost like karma – it’s an energy thing!

I’m proof positive when it comes to investing in success. My business exploded in 2009 and I believe that growth resulted from the investments I made in myself.

When you do make an investment in yourself, you begin to look at things differently … and you take bigger risks that pay off.

If something is calling to you—a certain program or training or workshop—then take the risk. You, your business, and your message are worth it.

14 June 2017 |   Posted by Lisa Sasevich

Hey it’s Lisa Sasevich here with yet another success story! If you’ve been offering your services up free of charge for one reason or another keep reading. Cindy’s story is going to inspire you to reach new levels in your business.

I’m going to hand it over to her to share about the exponential business growth she created with support and tools within the Sales, Authenticity & Success Mastermind, AKA Sassy.

What do you feel was your biggest need as an entrepreneur when you were introduced to Lisa’s products?

My greatest need when introduced to Lisa’s products was to create a prosperous livelihood I loved! I wanted to synthesize my lifetime of knowledge, wisdom, experience, and passion about helping people heal wholistically (as a “whole” being). I needed a way to articulate this information and organize it into a tangible, viable, serviceful, creative and abundant business.

What personal and professional expectations did you have when you joined the Sassy Mastermind?

Sassy was actually my lifeline that gave me HOPE for my future when I first joined. My life had been going in one direction and was turned upside-down with a car accident in Feb 2016. I didn’t know what I was going to do.

During Speak-to-Sell Live in May 2016, I resonated with the slide of the person hanging on to the trapeze (petrified to jump) yet KNOWING that was exactly what I needed to do. That was ME! Fearfully swinging nowhere… wasting time. In my heart of hearts, I made a swift and conscious decision to make the jump and trust the Universe to catch me!

It was a little intimidating at first to be sharing and masterminding with successful mission-driven entrepreneurs when I didn’t have my stuff together. My personal and professional expectation was that with the teaching tools Lisa provided and the help of such an intense, high-level mentoring group, I would figure out what my “thing” was and develop it to a real business.

The living examples of successful business owners in the group have inspired me to be and do my absolute best and have allowed me to find my “thing,” articulate it, identify my ideal clients, create my products and TAKE ACTION to make the business a reality.

How has your work grown and developed by taking part in the Sassy Mastermind?

OMGosh, this was the “kick-in-the-butt” I needed to take positive action. The accountability within this group is 100% encouraging and supportive. Lisa continuously reinforces that “structure creates success.”

Having fun supportive tools like Sassy Power Hour and Triad Masterminding after all the classes fosters an environment that is completely cooperative and not competitive with others.

I work on my business every day in all it’s myriad forms – through self-care, inspired creative writing for future blogs, Active Imagination, tangible actions in setting up the physical business entity… I’m gain efficiency even as I gain momentum!

What is the most important way you’ve incorporated Lisa’s teachings into your personal/professional life?

One of Lisa’s greatest gifts to mission-driven entrepreneurs is her powerful work around shifting the mindset from “perfectionism,” which paralyzes one from doing anything noble, to “good enough,” which gets the ball rolling and makes the heart happy because there’s actually forward movement!

I, along with so many others, have been the grateful recipient of this gift from Lisa! It released me from so much self-judgement and allowed my hidden gifts to come forth courageously and be developed! So many brilliant entrepreneurs are cruel taskmasters to themselves and the self-judgement whip is standing by ready to strike at any moment! LOL

I’ve always been a driven, high-achieving business person, so Lisa literally was the one who unlocked my self-imposed perfectionist prison door and set me free to actually move forward with “good enough.” It doesn’t mean I’ve become lax or careless. It means I get things moving, course correct and improve as I soar. As she says, “Build the plane as you fly it.”

What is a BIG project or up-level you are currently taking on in your business? What are you doing that you never dreamed possible?

Well, I just completed all my LLC paperwork (YAY!) and I’m in the process of creating the professional branding of The Health Diviner LLC with logo, graphics, photography, a beautiful website, cards, and tangible tools that really reflect my vision of presentation and my offerings.

I never thought it was possible to fearlessly step into my own empowerment. I’m rediscovering and embodying my divine magnificence and offering my unique skills for healing with confidence and success in my own “gentle warrioress” way!

Lisa Sasevich has created the most amazing program which has something for everyone – in any genre and at every level of business development. When she says that “everything you need is on Planet Sassy,” she’s not indulging her ego. It’s SO true!

The Sassy Mastermind is a “living body” of amazing souls with a diversity of skills, knowledge, experiences, and personalities all united in an environment fully supporting heart-centered entrepreneurship and one another.

I am grateful beyond words for being guided by my Heart to Planet Sassy!

25 May 2017 |   Posted by Lisa Sasevich

When was the last time you had an unmistakably good conversation–one where you felt heard, understood, and deeply in tune with the other person? And when was the last time you walked away from a conversation feeling better than you felt before it started — intellectually stimulated, energized, and fired up?

I’m willing to bet a few meaningful experiences came to mind in a flash. Because there’s nothing quite like a good conversation to get you thinking, change your perspective on something, and create a spark of inspiration.

The best conversations stir the soul and they make us come alive. There’s a sense of intimacy we feel when engaged in good conversation that reminds us of our humanity. We’ve all experienced it and we all crave more of it.

Yet, despite how much we value and appreciate good conversations with friends, family, and the occasional stranger on an airplane, sales conversations often bring an entirely different experience to mind.

If you think effective sales conversations are slick and scripted or believe high-pressure tactics are the key to success, you’re not alone.

But the truth is, you can sell more without being salesy. And and that starts with establishing a connection through genuinely engaging conversations.

A good sales conversation is, first and foremost, a good conversation. So if you want to know one of the best ways to sell more and how to make selling easier, you better start having better conversations.

Your prospects are inundated with promotional messages that are shouting at them to buy something everywhere they turn. To break through the noise, you’ve got to be willing to make an effort to identify with them and connect heart-to-heart.

Not only are good conversations the key to increasing sales conversions, but they are also the ticket to generating more revenue for your business in the long term. You’re not just closing a sale once, you’re looking to make longer-lasting connections that generate trust from the start and pay off handsomely as customers stay with you over time.

By now you’re probably thinking, “Okay, Lisa, but exactly what am I supposed to do to improve my sales conversations?” Well, I’ll tell you — it’s easier than you might imagine. Here’s how.

Be Prepared

Do your homework. With the power of Google and social media at your fingertips a little sleuthing can go a long way. Show up with some initial insights on your prospect, and an open mind to learn more. The more you know ahead of time, the better you can prepare for the conversation and craft your irresistible offer to suit their needs.

It’s About Them (not you!)

The first order of business is to build rapport. Make your intentions clear from the outset and remember, the purpose of the conversation is to meet their needs, not yours. So be sure to show a sincere interest and use the details you picked up along the way to fuel the conversation.

Actively Listen

Active listening is one of the most valuable skills you can put into practice to increase sales conversions. The trick is not to let yourself be distracted by what you’re planning to say next while the other person is speaking. Trust me, I know this is hard for us entrepreneurs because we think a million miles a minute. Put your own thoughts to the side and stay present to what they’re saying.

Ask Great Questions (and remember the answers)

Ask fact-finding questions to take the conversation deeper and get to the bottom of your prospect’s struggles and motivators. Not only will your curiosity show that you care about what matters to them, it will give you a clear picture of their troubles, priorities, and past behaviors that will help you make an irresistible offer that speaks specifically to their current core desires.

Engage in Deeper Topics (they’re important!)

If you’re making small talk at a networking event, you can get away with having a surface-level chat. But for sales, you have to be willing to go deeper. Discover details about their values, failures, obstacles, motivations, and goals. Don’t shy away from the difficult questions or cut them short when they open up to you.

Always Keep Time Top of Mind

Powerful conversations are built on mutual respect. Show respect for your prospect’s most valuable asset — time — by setting expectations and sticking to a schedule. Show up, be present and fully aware, and give genuine support during the limited time you do have together. Always save space to wrap up the conversation with your irresistible offer and allow your prospect to come to a decision. Remember, if they truly need additional time to make a decision set a clear deadline for your next steps.

The best sales conversations happen when you drop the act and connect authentically with your prospect. Good conversation flows easily and it feels natural and comfortable, as if you’re talking to a friend. If you’re inexperienced or lack confidence some practice and the guidance here will have you off the races quickly.

Structure gives you the ability to be yourself, having amazing conversations and successfully sell your product, service or expertise. Once you shift your approach, you’ll start to welcome and enjoy connecting and serving your prospects through sales conversations and your conversions will be off the charts in no time.

20 April 2017 |   Posted by Lisa Sasevich

I recently came across this quote and it reminded me of my conversation with Diane Halfman, professional organizer and a student in my Sales, Authenticity & Success Mastermind, known as the “Sassy Mastermind.” Diane was recently featured in a student success story where she shared that the most important tool she gained while working with me was her UBS, or “Unique Branded System”. Your UBS is the way you do what you do to help clients achieve desired results. It’s repeatable, it’s scaleable and it doesn’t change from client to client. The best part is, the outcomes are repeatable too, which means results for your clients and more predictive income for you!

“By discovering my UBS I’ve saved hours of time saying the same information over and over. It’s a process that can actually make clients feel more comfortable, because they know I’ve got a proven system. I’m not winging it. This isn’t my first rodeo. It’s a proven system I’ve done over and over again.”

And that’s exactly the goal of identifying your UBS. It’s a roadmap of how to work with your clients so they achieve the unique transformation only you can provide. It’s the framework you use together to achieve results and as you know, I believe frameworks and systems are what drive success.

“We sometimes have in our minds that when we work individually, what we do is truly unique to that person,” Diane said. “What you realize is you say words like, ‘then you do this’ or ‘the best way to do it is this,’ and you start seeing yourself saying those things repeatedly. You recognize it truly is a formula whether you called it that before or not.”

Diane and I walked through the steps she learned in the Sales, Authenticity & Success Mastermind to develop her UBS and all the benefits she’s now reaping as a result. As I share in my teachings, to understand the UBS and it’s outcomes all you have to do is D.A.N.C.E.!

The first step is to Discover your process. I teach that this step is easier to do with someone else or even in a group so others can reflect back what they hear as you describe your process.

Diane says “Don’t censor this part at all. Basically, you want people asking questions about how you work with your clients, going deeper and deeper. Sometimes it’s going to be a mind dump to get all the steps out of your head and then you have to distil them down.”

It’s a good idea to use note cards or Post-It notes so you can move the pieces around or combine a couple of them if it makes sense. As your process begins to take shape, Aim for identifying three to seven steps. Diane advocates for five steps:

“Five feels like a complete system. Three can feel like too few and seven might feel like too much for people to remember and not follow through on. Five is the magic number.”

While drafting your steps, begin to Notice which ones must be done one-on-one and which ones you can teach to a group. For example, Diane used her UBS to create her free e-book and online programs including her virtual academy which many people can access at once.

“For people who either can’t work with me personally or are not able to invest in a higher level of VIP access, they can still receive the benefit of my system by getting it from my free book or my courses. And for the people who want to do it on their own, it’s great because, for a lower cost, they can make that happen.”

She’s now able to serve more people because she is not working one-on-one with each and every client. Diane now provides deep consultation to only a couple dozen VIP clients each year but still has a greater impact than she did before. She’s able to walk people through her process and provide the blueprint through videos, audio lessons, and checklists they can access virtually. This is perhaps the greatest gift you will receive from going through the process of laying out your own unique system.

Then once you’ve identified your steps and determined the best delivery method, it’s time to Create hooky labels. It’s important that your steps be something clients can remember and that resonates with them. If an acronym works, that’s a win too. For example, Diane offers her clients the five step RESET System (Remove, Evaluate, Systemize, Experience, and Track).

“In just those five steps, I’ve been able to give my clients the keys to start, what to do, and how to maintain an environment that inspires them.”
Your unique process must be something clients remember AND resonate with them Click To Tweet

Now you might be asking what is the benefit of all this work? Well, my friend, that’s the really neat part. The final step in the D.A.N.C.E. is to Enjoy the rewards.

“Having the online academy doesn’t take any of my time, so I’m making money without any more effort. If 50 people go through it in a year at a price point of $1,997, that’s six figures. I’ve set the foundation that supports me and I don’t have to redo that work again.”

The identifying your unique way of working with clients has too many benefits to ignore. It allows you to leverage your time, make way more money than you’d have the bandwidth for otherwise, and it provides more meaningful service to clients. Simply by bringing focused awareness to the way you work, you can magnify your contribution while creating serious passive revenue.

“You take your years of experience and all of the things that you’ve learned through your clients, through your training, through all your experiences. You cultivate this and apply your uniqueness so it can actually land on several people. Lots of people actually. It’s been such a win-win.”

So, get out on the D.A.N.C.E. floor and experience the opportunities waiting to take your hand!

For more info about the UBS, check out Your Unique Branded System and How to Find Your Unique Branded System.