24  June 2016  |   Posted by Lisa Sasevich
 

Have you ever noticed how, in business, we sometimes try to do our heavy lifting with our weakest muscles?

massiveWe strike out in new areas instead of utilizing the strengths we’ve already developed.

I see this often in my newly joined Sales, Authenticity and Success mastermind members.

People with decades of experience and expertise in a particular area, say leadership, initially don’t embrace their leadership strengths when transitioning to being an entrepreneur, but, instead, venture into other areas. 



I have to encourage them to take all of those developed leadership muscles and apply them as an entrepreneur, so that their leadership expertise forms the basis of their business.

Now, I’m not saying that you shouldn’t try new things—especially if you haven’t been doing what you truly love to do. 



I just think it’s far too common for women, especially, to discount what we know.

We think that what we already know isn’t good enough or strong enough, when it’s often the most valuable gift we could offer.

Or we fail to see how massive and valuable the contribution we already make is, and thus, don’t set the investment to work with us at a level that is equal to the transformation our work provides. 



So the next time you’re inclined to discount your expertise, reconsider your strengths. 



Where are you already an expert? What do you do easily that others struggle with?

Where have you been of greatest service?

Acknowledge the powerful muscles you’ve already developed, and lift yourself up from there.

If you’d like to learn about our products and trainings, you can do that here.

21  June 2016  |   Posted by Lisa Sasevich
 

For entrepreneurs there are a lot of “bright shiny objects” out there distracting us.

There are interesting requests and even trainings that may capture our attention, but won’t further the ultimate goals of our business. We may get caught up in dramas playing out in social media, or spend hours acquiring the latest and greatest piece of technology that we don’t actually need.

In my Sales, Authenticity & Success Mastermind (aka Sassy), we call these distractions “squirrels.” This comes from a scene in the movie “Up,” where a bunch of dogs are gaining on the bad guy, when, all of a sudden, one of the dogs sees a squirrel, gets distracted, and they all go off in a different direction to chase it.

They lose focus, and their goal slips away. Sound familiar?

That’s why I developed this focusing tool for my Sassies, called the Sassy Power Hour.

Sassy Power Hour
This tool supports my Sassies in having three different hour-long blocks during the week, when they are specifically focused on creating the business structure we teach.

While we use a customized online tool to support them with this, you can employ the Sassy Power Hour philosophy to stay focused on the activities that matter most in your business. Here’s how:

1. Choose your goal. What is the big vision that’s really going to move your business forward?

2. Reverse engineer from your goal. Break down the steps toward your goal. What pieces do you need in place to succeed? For example, in our mastermind, we provide what we call a Sassy Path Checklist. It includes elements such as getting your Signature Talk and Irresistible Offer™ ready and having a super-hot free gift so that if your dream talk show host calls, you’re not only ready to appear and contribute, but to capture hot interested leads as well.

3. Now, break down those steps into tasks and decide how much time each task needs.
We recommend breaking down projects into small pieces that can be accomplished in 10-30 minutes, so that you can accomplish three tasks per power hour. For example, rather than trying to create a whole project in one hour, such as a free downloadable gift, instead break it down into the first element, which might be to brainstorm three options for a great free gift with a fellow mastermind member or colleague.

Three hours a week may not sound like a long time, but, trust me, you’ll be amazed by how much you can transform your business when you’re out chasing highly profitable activities instead of squirrels.
 

Transform your business when you chase highly profitable activities instead of squirrels Click To Tweet

If you’d like to learn more tips and tools for creating your own Sales Conversion Machine™, you can learn about our products and trainings here.

14  June 2016  |   Posted by Lisa Sasevich
 

Recently I was at the Glazer-Kennedy SuperConference to speak to their awesome people about making Irresistible Offers™. I was also a sponsor of the conference, and my team and I decided that it would be fun to take you behind the scenes and show you how we set up our sponsorship booth for maximum effect.

In this 3-minute video, I walk you through the highlights of our booth, and then just below are your takeaways: your 5 Sponsor Booth Must-Haves:

5 Must-Haves for Your Sponsor Booth

Recently I was at the Glazer-Kennedy SuperConference to speak to their awesome people about making Irresistible Offers™. I was also a sponsor of the conference. Here's a quick walk through and the highlights of our booth.

Posted by Lisa Sasevich on Tuesday, June 14, 2016

1. A visual draw. We actually have two. A life-size Lisa Sasevich poster, situated so that people coming down the hall will see it and say, “Hey, there’s that Lisa Sasevich person I heard about.” And our booth itself, which is light and bright, with its purple, turquoise and green. It’s definitely going to wake you up and draw you in!

2. Peeps. You’ve got to have help in your booth. Peopling ours are Armando, our Best Next Move Specialist, which means that he helps potential clients figure out what their best next move on our campus would be, and Naomi McKenna, who is our Joint Venture Partner Manager. She works with partners and potential partners.

3. A way to collect their contact information. Naomi and Armando are right on hand to answer any questions that come up when people fill out our “Stay Connected” form, which collects their contact information, subscribes them to our ezine and enters them into our raffle at the booth. There are also three other boxes they can check if they’re interested in: a call from one of our Best Next Move Experts; talking to us about a partnership opportunity; or if they have any speaking opportunities that might be a good fit.

4. A great incentive. You want to provide an incentive for people to give you their contact information.I love raffles, so people who fill out our Stay Connected form are entered into a raffle to win one of two Jamboxes, which are cool little Bluetooth music players that people love.

5. A lure. We’ve got a few ways to entice people to come over to our booth and stay awhile. We’ve got purple foil-wrapped chocolate kisses, discs that look like little dimes that we call “Get On Your Dime, Irresistible Offer Litmus Test,” which has some free goodies on the flipside. And since a lot of our people are authors, we have inspirational bookmarks that say, “Keep taking inspired action.”

Bonus: Location, location, location. And our biggest secret of all? We’re located right next to the dessert station. Couldn’t have planned it better myself! 😉

I look forward to seeing you around our campus or at an event soon.

10  June 2016  |   Posted by Lisa Sasevich
 

Teleseminars-Secret-WeaponSeveral years ago when I launched my business, I had a newborn and a three year old at home. I was the breadwinner of my family, and I was constantly struggling to keep all the balls in the air that I was juggling.

Today, my kids are quite a bit older, I’m still the breadwinner and I’m still working from home, but my business is thriving to the tune of having now done more than $30 million in sales. Plus, I’m touching people all over the world – all while taking a yummy amount of vacation time.

People ask me all the time, how in the world do I do it all?

The truth is, I do have a secret weapon. I use a very simple tool over and over again: the teleseminar and webinar.

Teleseminars are audio trainings that are given over the telephone that people from all over the world can listen to. I’ve had people from 134 different countries listening in!

A webinar is similar, but adds a visual element, with your viewers sitting in front of their computers, tablets or smart phones, watching slides or videos that enhance your audio teaching.

Both teleseminars and webinars can be used as promotions, such as with a preview call or a Q & A, to enroll prospective clients into new courses or services. Or they can be used to deliver the actual training or course.

Despite all the changes and advances in technology since I started using teleseminars and webinars, they still get my vote for being the simplest tool that can bring quantum results.

Here are three of the many reasons why:
 

  1. Low overhead. Low risk.
    You don’t have to make a big investment to get started. You already have the tools that you need: your phone and your computer. You may also want to invest in a high-quality headset, microphone and some training, but then you’re good to go. You can do the teleseminar and webinar from home while the kids are at school or from anywhere you have access to a phone and a computer. Let me tell you, no other tool is more flexible for a working parent, a traveler on the go or someone looking to start a new business with their expertise.
  2.  

  3. Helps you organize your knowledge and see your process for getting results.
    Your expertise is already in you. By delivering your program using a five-part teleseminar or webinar structure, you get it organized and out so that it can help others. The teleseminar and webinar force you to structure and organize what you know into a system that other people can get results with. As those results start pouring in, and you get clearer about what you’re teaching, your confidence rises and you begin to experience super-effective sales conversion and profits.
  4.  

  5. They’re easy to automate. Another awesome thing about teleseminars and webinars is that you can pre-record them and schedule them to run later. And those emails that generally go out after a teleseminar or webinar, those can be pre-written and scheduled too.

In fact, my friend and colleague Justin Livingston says that automating your webinars is a great way to create less stress in your business. He recommends getting your webinars automated and covering your expenses first, so that you have choice and room to breathe, before you start doing things like online launches and live events, which most people are trying to survive on, but are more feast or famine.
 

Automating your webinars is a great way to create less stress in your business! Click To Tweet

If you’d like to learn a lot more about webinars and the power, freedom and choice that comes from automating them from Justin grab his new book here.

 

31  May 2016  |   Posted by Lisa Sasevich
 

There’s a misconception out there that some people are good at sales and some people aren’t, and there’s not much you can do about it.

Well, that just isn’t true.

Sales effectiveness is really just a matter of having proven structures. And there are really only three areas that you need those structures for:

One-to- one: The place to begin is with your one-to- one high-ticket selling system, where the prospective client does most of the talking while you’re listening. We want entrepreneurs to start with this, because it’s like getting paid to do market research. You’re making sales while you learn about their biggest concerns, aspirations and dreams, and they’re telling you exactly what they need and how you can help them.

This structure can also be very lucrative. Using our high-ticket selling system, many of our clients are closing 20–25% of their calls. So it can take fewer than two sales a week, at the $2,000-plus level, to turn that six-figure- a-year dream into a reality!

One-to- many: This is your structure for selling while you’re speaking on live stages or teleseminars and webinars. Here, you’re doing most, if not all, of the talking, and your prospective clients are listening. This is where the market research that you learned during your one-to- one conversations really pays off.

Being able to say the words that are circulating in your ideal clients’ minds makes you powerfully effective when you make your invitation to work with you. In addition, all of that research leads you to your Irresistible Offer, so, not only are you saying what they’re thinking, but your offer is exactly what they need.

Online: The ultimate test of your sales structures is being able to use the tools for an online launch, where you’re mostly using printed copy. You’re not getting any feedback at all from your prospects, so you had better already know what’s going on in their heads.

How did you find that out so that you could write effective sales copy? You listened during your one-to- one conversations!

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