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People ask me a lot of questions, so I thought it would be useful to gather a few of the most important ones together and answer them here in one place. These questions are important because their answers can save you from making costly missteps as well as dramatically boost your sales and impact in the world. So enjoy this smorgasbord, covering the gamut from product development to charging what you’re worth to conquering stage fright, just below.
- How can I conquer my fear before going on stage?
If you want to break into the six or seven figures and work with highly motivated clients as you expand your reach, you really must leverage your expertise with a group program at a high-ticket rate. (By "high-ticket" I mean a sale that is more than $2,000.) Sounds great, right? So, how do you set yourself up so that you have the confidence to make a high-ticket Irresistible Offer™—and your prospective clients have the confidence that you can deliver? Here is my three-step process for doing just that: 1. Articulate the transformation that you uniquely provide (aka your offer) Your first step is to identify the unique transformation that you provide to your clients, and then articulate it, using their words (not yours or marketing speak) about the outcomes and upleveling they're experiencing. 2. Identify the system you use to get results Most people have a natural method, the same questions they tend to ask each client or a similar process that they follow. Identifying your method and branding it is gold—I call ... More
There are tons of strategies about how best to utilize Facebook, Instagram, Snapchat, and all of the other social media tools we have at our disposal. And while we do need to master their technical aspects, it's also important to pay attention to something else that, in the video below, I call "frequency." Are you on the right frequency?
While we need to master technical aspects of online marketing, it's also important to pay attention to something else that, in the video below, I call "frequency."Posted by Lisa Sasevich on Saturday, April 23, 2016 Have you also found it to be the case that the post you wrote for Facebook just doesn’t work at all on Twitter? As I say in the video, that’s because each medium has a different culture and, thus, a different frequency or vibration. So you've got to really take the time to understand the frequency that's running through the media you’re using, so that you can connect with its audience. For instance, you can’t just post the same thing everywhere. I learned something ... More
In the beginning, people usually help clients intuitively on a one-to-one basis, but over time they may notice that they tend to ask the same questions and do things in a similar order with most clients. They have a natural method for helping clients get healthy or do their taxes or develop new products. But most people have never tried to figure out what their own process is, let alone break it down into steps. Why is that valuable? Once you discover your process, you can give it a name and brand it. I call this your Unique Branded System (UBS). Having a UBS enables you to better market your gifts and talk about your process in a way that is clear to your ideal client. For instance, I have the Speak-to-Sell® formula, which is a number of steps that help an expert get on the stage, have a talk that they love, offers that sell and the confidence that comes with being ready. Identifying your UBS is also the key to ... More
During a recent ski trip with my daughter, Sierra, we were talking about why some people crash into trees, and other people seem to go down the hill just fine. After we talked about this, I realized it was lesson for us all, so I wanted to share it here with you in this one-minute video: As I say in the video, if you’re staring at the tree, you’re going to crash into the tree. But if you stare at the open spaces, you’re going to go toward those open spaces. That makes sense, doesn’t it? Our bodies naturally follow our gaze. Well, it’s the same with our business gaze. If we focus where we don’t want to go, we’ll end up there. But even in a crowded business market, if we look for the unoccupied space, if we aim toward a unique niche, and claim it, then that’s exactly where we’re going to go. And, just like in skiing, we’ll have a lovely time.