Here's the Latest

Create a Culture on Your Campus

One of the surest ways to stand out in the marketplace is to create a culture around your work. By that I mean, a way of being that your group or event embodies, and that each member embraces and reflects. For instance, here on the Sassy campus we’re smart. We’re sassy. We’re sensible. We’re stylish. We are people who look to make big money doing what we love while making a difference. Now, contrast that to the campuses out there where the culture is about making money, and it doesn’t really matter much who you help, as long as it pays off. The culture is about learning the systems to put cash in your pocket and, certainly, my systems do that too. But that’s not the culture that we create. So, when you’re putting together your next program and, specifically, if you’re putting together a live event, think in advance about who you want to attract. Creating a strong culture is like hanging out a neon sign that points your tribe to your door. And then it keeps them there, powerfully creating ... More


Don’t Let These Common Concerns Stop You from Hosting Your Own Live Event

A lot of people think that they need to fill a huge room in order to have a profitable retreat, workshop or live event—or to break even—but that just isn’t so. I’ve seen people make rich returns on their investments from live gatherings of only 6 to 18 people. In addition, people often think that they can’t host an event because they’ve never done it before, they don’t have a big list or following, their event is too tiny, or they and their clients are introverted. But as you can see from the four stories below, that’s also not true: “My Event Is Too Small.” When Language of Yoga expert Michelle Gunderson only had two sign ups for her intimate event, she considered cancelling it, because she hadn’t intended it to be that small. But her daughter urged her to go ahead. After all, she’d made a commitment to those two people, and she should honor that. So she showed up in the spirit of service, thinking of the event as a practice run. She followed the Event Profit Secrets ... More


Do You Want to Manifest Great Things Next Year?

Over the past several years, I’ve been doing a really fun and powerful practice of wrapping up the old year and welcoming in the new year. I try to do it on New Year’s Day, but a week before or a week after is fine. In a notebook, I write down every accomplishment that I can think of from the year before. Some are personal, some financial; others are family related, educational, or work related. If I overcame something or got rid of something that wasn’t working in my life, I put it in the book. I put vacations in there, anything that has a feel of accomplishment. Then I make goals for what I would love to happen in the coming year. I dream, and I write them all down. Some of the things are in sight -- I can see how they’re going to happen -- and others, I have no idea how they could manifest. But I record them all in the notebook. And then, I close the book. I put ... More


Is Hosting a Telesummit Right for You?

telesummit-right-for-you1.jpgThrough the magic of telesummits, brand-new and experienced entrepreneurs are adding hundreds and thousands of people to their lists, while becoming known as the de facto expert in their field. In fact, hosting a telesummit is one of the top, most economical list-building tools around. What exactly is a telesummit? A telesummit is a virtual event, where one host pulls together a collection of experts over a designated period of time and interviews them all on a specific topic, for free, while a virtual audience tunes in. How do you make money hosting a telesummit? After the free recordings play, usually for a 24- to 48-hour window, all of the opted-in guests are invited to purchase the series for a nominal fee. But the real money in telesummits is what you do with all the new leads after it’s over. You can offer strategy sessions and make one-on-one high-ticket sales or go directly into an online launch. The choice is yours; the possibilities are sky-high. So are you ready to host your own telesummit? Here are 3 ways to figure that ... More


Build Your List and Your Mojo Overnight

Email DistributionHosting your own telesummit is the number one way to make huge leaps in your list, your authority, and your reach, all while establishing powerful partnerships with other experts in your field. A telesummit is a virtual event that takes place over a period of time, where you, as the host, invite and interview a collection of experts on a topic that you choose, while a virtual audience tunes in. Hosting your own telesummit increases your mojo, because interviewing others places you at the top of the heap with top-level experts in your field. And when it comes to economically building your list, telesummits have no equal. Part of the deal is that your guests promote the telesummit to their own lists, and those people have to opt-in to your list in order to attend. Just think about it. If you interview 10 people who each have lists of 20,000, and even if only a tiny fraction opt in, you’re still adding thousands of people to your own list...overnight. If you’d like to ... More