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Today’s guest is Dave Dee of GKIC, and his mastery is getting into the heart and mind of your customer quickly, especially using online tools. Dave inspires entrepreneurs and business owners on how to have more successful business that give them more freedom, more money, and more personal fulfillment. On today’s episode we’re going to cover the 4 most powerful questions you can use right away to identify your ideal client and create the perfect lead magnet to attract them through online methods. You’re also going to get a super cool free tool that you can use to see what search words people are using in your industry, plus learn a special technique to show you where your ideal prospect needs help and how can you communicate in a way that stands out to them. Before Dave became a master of lead collection, he started off as a professional magician. Dave received a lot of negative feedback about pursuing a profession in magic even though it was his passion, but he decided to pursue his dream anyway. After attending a conference and ... More
The telesummit has been our go-to list and mojo building tool for years and has helped many of our clients go from no list to hundreds or thousands of devoted fans and followers in record time. During a telesummit a host interviews a collection of experts on a specific topic over a period of time, while a virtual audience listens or watches for free. While most telesummits end up being a huge win for the listeners, sometimes the host has the wrong balance of speaker types and the telesummit doesn’t deliver the leads or mojo that it should have. When you host your telesummit, make sure to strike the right balance of these four types of speakers: 1. Draw Speakers. If you’re following our Ultimate Telesummit Formula™, you’re looking for a total of twelve speakers: four a day for your three-day virtual event. You want to get as many people to opt-in to your telesummit as you can, because that grows your list. So, ideally, you want to have two very well-known speakers who will draw in the audience. 2. Content Speakers. Your draw ... More
One of the ways that I positioned myself quickly and expanded my reach widely is by using a simple tool that requires little technology, the telesummit. A telesummit is a virtual training, where a host interviews a group of experts on the same topic over a designated period of time, while a virtual audience listens for free. Hosting your own telesummit is one of the quickest ways to become known in your category and expand your reach, while creating powerful partnerships, ongoing profit, and raving fans. Are you ready to host your own telesummit and blast your mojo and your email list sky high? Here are 3 ways to tell: 1. Do you want to be known in a specific niche or expert subject area? When you interview top experts in your field, you’re setting yourself up as an authority and your audience will see you as an expert as well. In fact, hosting a telesummit can put you at the head of the line in your category virtually overnight. 2. Are you in a niche area that doesn’t use telesummits? Telesummits can be especially lucrative for ... More
You may have heard that a telesummit can grow your list sky-high and build your credibility in record time - and it can! But maybe this economical list-building tool never landed for you because you weren't quite sure what a telesummit was or how it works - let alone how in the world you could possibly pull one off yourself. And that's why, today, I'm going to bring everyone into the telesummit tent by answering the top three questions I get about telesummits, so that you can begin to consider whether you might be ready to host one yourself.
- First, what is a telesummit? A telesummit is a virtual training, where a host pulls together a collection of experts over a designated period of time and interviews each one on the same topic, while an audience watches or listens for free on their computers, tablets or phones. For instance, in my telesummit, "How to Sell to Women," I interviewed expert guests, asking them to share with our listeners how they made millions serving women at the highest level.
When you follow our Speak-to- Sell® formula and introduce yourself during your presentation, you tell a personal story in order to create connection, credibility and vulnerability. Sometimes, when telling these stories, you can, inadvertently, pull up Medusa’s head. If you recall your Greek and Roman mythology, Medusa was a former priestess turned into a monster, whose hair was comprised of snakes, and anyone who looked at her face turned into stone. How does that apply to your story? Sometimes the topic or details of your story can affect your audience so strongly that they stop hearing you—in effect, for a period of time, you’ve turned them into stone. For instance, a client of mine, who used to be in law enforcement, was wondering if she should include in her story the impact on her of a tragic story about a little girl. Even now, I don’t want to give you the details, because once I’ve shared them, you won’t be able to take in anything else in this post. It’s the same with your audience. There are some subjects that ... More