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When it comes to presentations, be they in front of live audiences or virtually via powerful tools like teleseminars or webinars, people often worry the most about the last 15 minutes, when it's time to make an Irresistible Offer or invitation to work with you or come in for a consult. But if you ignore the beginning of your presentation, your audience might never even hear the end …so maybe it's best we focus on that for a moment. The key to keeping your audience on the line or in the room is to create a strong first impression by employing what I call "positioning" in the first 15 minutes or so of your live group presentation, preview call or webinar. Positioning means that you put yourself and your work in the most advantageous view, and you want to do that in the following 5 areas. Here are those 5 P's for Powerful Positioning:
- Position yourself. Right off the bat, you want to position yourself for credibility. You want your audience to see you as someone who is well
There’s no greater tool than the teleseminar or webinar if you want to touch people all over the world from the comfort of your home or office. A teleseminar is an audio-only training that you give over the phone that people from all over the world can listen to. A webinar is similar, but adds a visual element. Your viewers sit in front of their computers, tablets or smartphones, watching slides or videos that enhance your audio teaching. Both teleseminars and webinars can be used as promotions, such as with a preview call or a Q&A, to enroll prospective clients into new courses or services. Or they can be used to deliver the actual training or course. So the question is, how do you decide whether a teleseminar or a webinar is the better fit for you? 1. What are the needs of your audience? Are you selling to a corporate audience, who would find it easy to participate in a webinar from their desk? Or, is your market busy mommies, who may be sneaking in an ... More
There’s no question that teleseminars and webinars have been key to my having a life -- and a lifestyle -- that I love. My business makes multimillions, I take 10-12 weeks of vacation a year, I get lots of Mommy time with my two children and my reach extends around the world. Teleseminars and webinars have truly created magic in my life. And they can do the same for you. Here are just a few of the ways: 1. You can make money while on vacation. One of the awesome things about teleseminars is that you can pre-record them. You can actually get all the work done before you go on vacation and even pre-write the emails that generally go out after the teleseminar is over. Take that even further by recording the teleseries and packaging the audio files after you get back. With the right marketing in place, sales will continue to roll in while you’re off to your next project -- or on to your next adventure. 2. They’re versatile. You can ... More
If you are already selling your coaching or training online and are not conducting teleseminars or webinars, what are you waiting for? When Lisa discovered the “magic” that teleseminars and webinars bring to the sales process she was hooked - because her business exploded. But she’s not the only one. When she began doing her own teleseminars she was able to teach others how to experience the success she’d already discovered and one of those was Lisa Cherney. On this episode you’re going to hear from both Lisas about their journey into teleseminars and webinars and how those platforms have turned into tons more revenue and more personal and lifestyle time. Sound impossible? It’s not. Find out how they do it consistently to this day on this episode. When you’ve got a great offer don’t you want more people to know about it? Of course you do. That’s what marketing is all about, right? But what are the most effective ways to market? THAT is the real question. Lisa Cherney says that teleseminars and webinars are the main way she was ... More
When making live or virtual presentations, such as during teleseminars or webinars, people often worry about the last 15 minutes, when it's time to make an Irresistible Offer™ or invitation to work with them further.
But if you ignore the beginning of your presentation, your audience might never even hear the end!
The key to keeping your audience on the line or in the room is to create a strong first impression by employing "positioning" in the first 15 minutes or so of your live group presentation, preview call or webinar.
Positioning means that you put yourself and your work in the most advantageous view, and you want to do that in these 5 areas:
1. Position yourself. Right off the bat, you want to position yourself for credibility. Share your accomplishments so that your audience sees you as someone who is well worth their time. If you're just getting started in a new field, you can share your accomplishments in other work. Or you can borrow... More