13 December 2011 |   Posted by Lisa Sasevich

In an earlier blog I told you how to find out if you really can’t sell at an upcoming live event — or if your host just doesn’t want you to be salesy.

Let’s say your host says, “No, we really mean no order forms, no money exchange, you absolutely can’t sell at the event.”

What do you do?

You give, give, give and collect as many leads as possible.

Here’s what you give:

1. A free subscription to your ezine.
In smaller venues ask your host for the list or if you can put out a sign-in sheet to collect attendees’ names and email addresses. Then later, invite them to subscribe to your ezine.

That way, you’ll stay in touch with your ideal clients and can offer products and services to help them achieve their goals.

2. A prize through a drawing.
Collect attendees’ business cards in a fishbowl and raffle one of your products or services. If you’re giving away a prize, you have to describe it, right? So a drawing is a great opportunity to unabashedly promote your product or service.

3. A free teletraining or webinar.
At the live event, tell attendees there’s so much more you want to share than you have time for, and invite them to a free training you’re holding, ideally, that week. Collect their names and email addresses and, later, send out your invitation.

The beauty of that is that once they are on your free call or webinar they’re now on your campus, where you make the rules and thus can make your offer!

At your free teletraining, just use your Speak-to-Sell Signature Talk and make an Irresistible Offer they can’t refuse. Everybody wins!

1 Comment

  1. Great point. Short and to the point. Yeah. Webinars are really popular these days. I think they’re great, but I think they need to be shorter as there are so many of them, all useful. If I were to do a webinar, it would be a hot session, like 20 minutes long at lunch times or something.

    Comment by Gemma May 1, 2012 @ 4:20 pm
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