This tip is straight from my Speak-to-Sell Boot Camp.
When you’re making an offer, you can make just one, say $997 for your Feng Shui package. Or, you can offer more than one package.
But if you’re going to make multiple offers, keep these important tips in mind:
1. Be crystal clear.
Multiple offers can be confusing. You want to make sure your offer sheet is clear and you explain each offer very clearly, too. Remember, a confused mind says no. Or, a confused mind doesn’t decide at all, and we want people to make a decision to move their lives forward and invest in themselves today.
2. Go vertical.
If you have a $997 offer and, let’s say, you also have a $197 offer, you want to stack them on top of each other so that the higher offer includes the one above. So the $997 offer includes everything that the $197 offer includes.
You’re stacking them vertically, as opposed to horizontally, which would be where, in addition to your feng shui consulting, you might be offering a package for help with accounting too.
Besides being confusing, a horizontal approach doesn’t allow you to reverse engineer your Signature Talk from the offer, as I teach in my Speak-to-Sell Formula.
But if you go vertical, your talk can lead seamlessly to your offers.
So it’s very easy for people to understand — and decide — which package is right for them.